Blue Ocean Strategy for Entrepreneurs

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Blue ocean strategy is often seen as a journey through unknown areas and the journey is embarked through cutting edge innovation and value driven concepts. Where the strategy formulation emphasizes value innovation rather than fighting competition. This concept is a proven approach to delivering value into the market that can yield very high growth and profitability. This Masterclass will deliver strategic concepts and practical tools that will help entrepreneurs understand their competition better. They will develop skills that will facilitate their out of the box thinking and enable them to transform their business model.

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