Bringing Customer Lifetime Value to Life: Practical Methods and Applications

Customer lifetime value is a prediction of all the value a business will derive from their relationship with a customer. Successful customer relationship management does not represent a single transaction but a relationship that is far more valuable than any one time exchange. Firms need to determine which customers are worth more time and how long they need to keep a customer before they become profitable. This Masterclass will introduce the participants with critical concepts and techniques required to make meaningful and accurate statements about CLV in a variety of managerial settings. They will be equipped with skills to develop models themselves and be able to project customer retention and drill down to understand specific types of customers by asking the right questions to them.

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