Islamabad: Max Strategy in collaboration with Mr. Rob Thurner, lead trainer for Google Digital Academy is pleased to announce a Two-Day extensive Masterclass on Digital Media Strategy from 21ST-24TH August, 2017.
This Masterclass on Digital Media Strategy will help its participants make sense of the rise of digital media used for customer engagement by examining the technological evolution that has driven both social change and purchasing pattern shifts. In this session we are targeting the specific goals and needs of creative in Pakistan – so the content is geared to that audience, although the principles work for any ‘business’.
The content of this Masterclass on Digital Media Strategy is tailored to particular business needs and challenges identified in pre- course briefing session. It focuses on practical learning with 4 interactive group exercises to apply learning to your business.
The participants will understand:
- The value of different digital channels in winning and retaining customers
- How to develop and deliver effective digital marketing strategy
- How to plan and deliver integrated digital campaigns
- How to measure and fine-tune performance and maximize ROI
This masterclass will highlight the challenges, unpack the opportunities and provide delegates with a workable toolkit for their own organization or campaign.
About the Speaker:
Mr. Rob Thurner is the founder and CEO of Burn The Sky: a digital and training business service established in April 2011. The company serves various renowned clients all over the world: American Express, Commercial Bank Qatar, HSBC, O2, PwC, PTCL, Faysal Bank, John Lewis and many more. The company revolutionizes their digital skills through Brand Solutions and Mobile Master Class program. As a lead trainer for Google Digital Academy, Mr. Thurner tutors for Squared Online, AVADO, Digital Marketing Institute, the IDM, E-Consultancy, E-Marketeers and B2b Marketing.
Mr. Thurner’s core competencies include: Creating and delivering digital marketing workshops, online and face-to-face training programs, Assessing organization structure, digital capabilities and campaign performance, Developing digital strategy to improve business efficiency, grow revenue, build customer loyalty and optimize ROI, Delivering digital transformation programs for financial services, retail, entertainment, pharma and B2B clients and Building and managing teams in periods of rapid change.
About Max Strategy
It is a boutique management consulting and professional education firm that serves leading businesses, governments, non-governmental organizations, and not-for-profits. We help our clients make lasting improvements to their performance and realize their most important goals.
Max Strategy has conducted a number of highly successful, professional level executive workshops in the last few years. We had the privilege of hosting the biggest Leadership Forum LEAD 2017 in Pakistan with live simulcast from USA in collaboration with Pakistan Institute of Management (PIM). The event featured keynote speakers with credentials of authoring books and exposure of working in around 40 countries with hands on exposure of diverse management and leadership practices around the globe. In succession to the LEAD summit we conducted a masterclass training session for the attendees where the industry experts Mr. Neville Gaunt and Dr. Ted Marra shared their practical knowledge and opinions with the participants.
Among our various other trainings we also had the privilege of hosting Mr. Andy Smith in Pakistan for in-house sessions across Islamabad, Lahore and Karachi in the month of December, 2017 where he conducted a full fledge highly practical masterclass session on Emotional Intelligence & Coaching Skills for Leaders. We also hosted Mr. Rashid Imtiaz, Head of certification department Pakistan Centre for Philanthropy in April on the topic of Taxation for NPOs. This was a full house session with registrations superseding our set expectation.