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Program Overview

“The current wave of technology, that has emerged in the past 2 years has changed the face of banking, & competition from non-bank providers has changed transactional banking forever”

The Digital Innovation in Banking MasterClass course aims to help Banking & Financial Professionals gain an in-depth insight into what Innovation, Transformation & Financial Technology means in the Banking Sector, and reveals the latest trends & best practices in Digital Banking, Disruptive Technology and FinTech.

The Digital Innovation In Banking Masterclass examines organizational readiness; capabilities; risk mitigation & and the challenges of implementing Digital Innovation in the enterprise and will help you build business cases for Innovation using case studies and best practices, as well as real-world examples from FinTech experts, and Digital Banking Innovation professionals.

Training Characteristics

Masterclass Objectives

  • Improve knowledge about digital marketing and trends in digital banking
  • Help shift your bank’s marketing team from reactive to proactive digital campaign planning
  • Illustrate best practice in digital marketing: planning, implementation and digital performance evaluation
  • Examine digital marketing case studies for global financial services businesses


Learning Outcomes

The workshop combines teaching best practice digital marketing principles with group exercises which give participants the opportunity to apply the principles to live digital marketing campaigns they are planning and implementing today.

The interactive group exercises consistently receive excellent feedback from over 1000 marketers who attend our workshops each year.  See appendix for feedback from their post-training evaluation forms.

At the end of this workshop, participants will understand:

  • The key innovators and technologies driving the revolution in digital banking
  • The value of different digital channels in attracting and engaging today’s business and retail banking customers
  • How to deliver excellent digital user experiences on site and in-app
  • How to proactively plan and deliver integrated ‘digital first’ campaigns
  • Techniques to develop and share content which engages customers and their influencers
  • Processes for measuring and fine-tuning performance to maximize ROI


The output will feed into the development of your 2018 digital strategy.


How We Run the Session

The workshop will be fast paced and highly interactive with an emphasis on relevance and immediate applicability. We will combine LEARNING, ACTIVITIES and DISCUSSION.

Learning – Each topic will be introduced with concepts and frameworks, illustrated with use cases from global markets.

Activities – We’ll be inviting you to work in teams on group exercises through the two days. The exercises will immerse you in creating innovative content and campaign ideas to refine and amplify your launch plans. Please see the agenda below.

Discussion – The workshop is a safe place to think expansively, share new ideas and be open to making mistakes.

Please bring a ‘test and learn’ mindset and a desire to challenge your assumptions – about customer insights, how digital channels work, about how you can work with others to create ground breaking customer experiences and working methods in the future.

Training Agenda

09:00 – 09:30  Introductions and Learning Objectives

  • Icebreaker, run through agenda
  • Align expectations on workshop agenda, format, outcomes

09:30 – 10:30           Grasping today’s Digital Banking Landscape

  • Key innovators and digital banking technologies driving successful digital strategy
  • The contribution of digital’s pioneers Google, Apple, Facebook, Amazon, and Fintechs including Monzo, Atom, Revolut
  • Developing digital relationships with customers

10:30 – 11:00           Activity 1 | Digital Pioneer Product Launches

  • How would Google, Apple, Facebook, Amazon or FinTechs launch your next product or service?

11:00 – 11:15            Coffee

11:15 – 12:30           Tackling Digital Transformation

  • Recognise the core concepts of Agile and Sprint Working
  • Use hypothesis-driven thinking and create an MVP for your product
  • Identify areas in which your teams can benefit from reflection and continuous learning as part of an agile approach

12:30 – 13:00           Activity 2 | Rapid Iterative Working

  • Competition for teams to experience rapid iterative working, by taking short steps (sprints), plus quick pauses to learn (reflections), and iterating

13:00 – 13:45            Lunch

13:45 – 15:30           Customer centricity

  • Understanding how technology changes customer expectations and behaviours
  • Defining and serving the needs of the millennial, young family and SME customers
  • Discussion: investing in digital channels to meet customer needs across the banking lifecycle

15:30 – 16:15           Customer Journey mapping 

  • Examining the role of digital across the omnichannel customer journey
  • Using digital channels to build awareness, consideration, purchase, loyalty

      Activity #3 | Mapping the customer journey – on and offline


16:15 – 16:30            Tea


16:30 – 17:15     Big Data  Techniques & Making Data Actionable

  • Measuring digital marketing effectiveness through measurement tools
  • Harnessing AI and the roboadvisor to build competitive advantage
  • Turning insight into business intelligence to optimise digital performance

17:15 – 17.30            Key Learnings and Action Plan

  • Summary of key learnings
  • Post-workshop action plan


17.30-18.00 Certificate Distribution and Closing Ceremony

About Speaker

Rob is a digital marketing strategist and trainer specializing in Customer Journey mapping, Rob - Digital Innovation in BankingWebsite and app User Experience, E-commerce and Mobile marketing. He works with clients to develop their digital strategy and digital transformation road maps, and partners with world class digital specialists to manage delivery.

He is Founder and CEO at Burn The Sky, the digital strategy and training business serving clients like American Express, CVC Capital Partners, Evolution Gaming, GSK, HSBC, John Lewis, O2, Paddy Power, PwC and global agency networks Dentsu Aegis, Havas, IPG, Omnicom, WPP, Aga Khan Univeristy, HBL, UBL and Faysal Bank.

To assist their digital transformation, Rob helps clients build the digital skills and capabilities of their teams through his roles as:

  • Lead trainer for Google Digital Academy: facilitating their Brand Solutions Masterclass, and Mobile Masterclass programme
  • Tutor for Squared Online, AVADO, Digital Marketing Institute, the IDM, Econsultancy, Emarketeers and B2B Marketing
  • Producer and facilitator of face-to-face workshops and elearning courses on Digital Strategy and Planning, Mobile Strategy and Execution, App Development and Marketing, UX for Ecommerce Success, Website Optimisation, Content Marketing, Social Media.

Rob has written three best practice books:

  • Mobile Marketing Strategy Guide, for Smart Insights (updated May 2016)
  • Mobile Marketing Best Practice Guide, for Econsultancy (Sept 2016)
  • 10 Key Decisions for mCommerce Success, for a retail client

Rob Thurner Blogs

Digital Innovation in Banking Registration Form

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PKR. 35,000/-+ Tax per Participant.

Program Venue


20th February 2018 09:00 am to 06:00pm

Contact Us

Khurram Shahzad

Contact :+92 336 915 1977

Email : [email protected]