Do you have the role of getting your company’s social media marketing up and running? Are you responsible for building an online images and selling your product/service using the social media forums? Does this all sound complicated and a huge task to accomplish? Yes in most cases it is! But there are ways in which social media marketing can help you achieve all your targets and help you succeed in everything social media has to offer.
Whether you are a newbie or enjoy a strong social media presence, follow these basic 5 steps to help you propel your online image on an exponential speed.
- Create a Separate Plan for Each Social Media Channel
There is no one size fits all rule here. It’s a fast changing world and on a click of seconds the world is revolving and the visitors are moving to different channels and platforms. You have a very limited to time to capture your audience’s attention and for the purpose you must have a very clearly laid out plan for each of your social media channel where you plan to promote/ market yourself. You must clearly identify where your target market is and must focus all your efforts in a planned structure way on that exact social media forum.
If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and your team can refer to when you need it.
There should be small mini plans in one grand plan for every social media forum you plan to use including Facebook, LinkedIn, Twitter, etc. If you are a newbie, try to stick to 3 active platforms at a time. Focusing on too many platforms ultimately leads to poor quality on all.
- Post Consistently
Posting out one Tweet for every day simply wouldn’t cut it. Certain stages like Instagram and Snapchat don’t really move as quickly as Twitter or Facebook. This implies you don’t need to distribute as frequently. Therefore, you should even now build up a normal posting plan and be steady. This ties back in with your social media marketing plan. You should plot: How frequently you intend to distribute on every social media channel, What sort of content you intend to distribute, Web-based social networking effort distributing plan (connecting with influencers by means of online networking), Keep in mind your followers are likely following hundreds or even a huge number of other individuals. In case you’re not distributing new content as regularly as your competitors, it’s anything but difficult to get lost and overlooked.
- Be Picky on What You Share
With regards to making sense of what to share via web-based networking media, quality beats frequency. You need to distribute content reliably, however it additionally must be important. Quality content is: Applicable to your group of followers, Accommodating and Engaging.
One pattern getting to be noticeably well known that you ought to be careful of is depending on instruments that “recommend” content to share to your followers. In some cases the recommendations are not too bad, however by and large, you’ll wind up with a ton of proposed content that isn’t extremely applicable or good quality.
These instruments regularly run in view of keywords and data feeds. For instance, in case you’re hunting down content identified with “content marketing,” your outcomes may incorporate recommendations. By chance that you didn’t set aside the opportunity to check the recommendations and just aimlessly included the posts, you’d be sharing content that is not by any stretch of the imagination supportive to your followers.
The best way to avoid this glitch is to identify some organizations that constantly share high quality content and is relevant to your industry. Add them in your RSS feed and any content they share will be quality passed and sharing that content without giving much thought would still ensure that you have relevant high quality content postings.
With these 2 social media marketing tips, you’ll be well on your way to building an engaged audience and establishing your brand’s presence across all your social channels. These tactics have worked for some of the largest brands in the world, and each tip could work well for you too. Do you have any social media tips that you love to follow? Let us know in the comments or join us in our 1 day extensive masterclass on Digital Marketing on 29 January, 2018 in Karachi.